CB Course Outline 21 (Batch 20-22)
CB Course Outline 2020
PROGRAMME: MBA Batch: 2019 – 2021 Term- IV Course Code & Title MFT5SEMM03 Consumer Behaviour Credit Hours 3.0 Faculty Dr. Himanshu Chauhan E-mail ID himanshuchauhan@nirmauni.ac.in Blog https://drhimanshuchauhan-CB.blogspot.com/ Phone No. Land Line: 71652000 Ext: 641 Mobile : 9879399004 Office Hours Monday 3:00 pm to 4:00 pm Thursday 2:00 pm to 3:00 pm (Tentative slots, will be adjusted upon the receipt of time table) ******************************************************* *********************** I. Course Overview Consumer Behavior adopts theories from various social sciences and applies these to the pre-purchase, purchase and consumption stage, and post-consumption stage of market offering (products/ services/experience). In this course, we deal w
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