CB

      PROGRAMME:   MBA Batch: 2019 – 2021    Term- IV   Course Code & Title MFT5SEMM03     Consumer Behaviour Credit Hours 3.0 Faculty                         Dr. Himanshu Chauhan E-mail ID himanshuchauhan@nirmauni.ac.in Blog https://drhimanshuchauhan-CB.blogspot.com/ Phone No. Land Line: 71652000      Ext: 641 Mobile : 9879399004 Office Hours Monday 3:00 pm to 4:00 pm Thursday 2:00 pm to 3:00 pm (Tentative slots, will be adjusted upon the receipt of time table) ******************************************************* ***********************        I.   Course Overview   Consumer Behavior adopts theories from various social sciences and applies these to the pre-purchase, purchase and consumption stage, and post-consumption stage of market offering (products/ services/experience). In this course, we deal w